How conversation-based pricing works on the WhatsApp Business Platform ?
We charge per conversation, not per individual message. Conversations are 24-hour message threads between you and your customers. They are opened and charged when messages you send to customers are delivered. The criteria that determines when a conversation is opened and how it is categorized is explained below.
Conversations are categorized with one of the following categories:
Understanding our pricing model is straightforward. There are two components:
WABA MANAGER Platform Charges: We levy a modest monthly or annual fee for access to our comprehensive toolset, as detailed in the pricing table above.
WhatsApp Cloud API Fees: WhatsApp imposes a nominal per-conversation charge for API usage, which is directly payable to them through their official portal ( Payable on your META Platform ). For precise per-conversation rates tailored to your location, for country-specific details refer to WhatsApp’s official Conversation Based Pricing page or click on the below button for pricing
