WhatsApp Business API ( WABA ) Platform Overview - Features, Tools, Capabilities & User Guide

Explore the full capabilities of the WhatsApp Business API platform. Discover how WABA Manager helps you manage contacts, automate campaigns, integrate AI, and streamline business communication on WhatsApp.

WABA Manager Platform Overview

Discover a complete overview of the WABA Manager platform. Learn about all available tools, features, and modules designed to streamline your WhatsApp marketing and customer communication

Welcome to WABA Manager, your ultimate platform for WhatsApp Business API automation and customer communication. This guide will walk you through every feature, module, and best practice to maximize your experience with WABA Manager.

Settings >> Configure your account settings here.

  • >> General Settings 

Important: Set the correct time zone to ensure that campaigns run on schedule.
Proper setup enhances overall platform functionality and campaign performance.

  • >> WhatsApp Settings

Easily connect your WhatsApp Business account through our Embedded Signup Form.

Requirements:
• Facebook/META Business Account
• A phone number not currently connected to WhatsApp.

Upon successful connection, you can view:

  • Display Name
  • Connected Number
  • Message Limits
  • Number Status
  • WhatsApp Business Account ID
  • Phone Verification Status
  • Quality Rating
  • Account Status
  • Refresh Button to update Account & Quality Status


Business Profile Configuration:

Add your Logo, Website, Business Description, Business Address, Business Industry, and Business Email.

Important Note: Before you start sending messages you must Add Payment Method via Meta Business Suite & also finish business verification to increase your sending limit from 250 to 1000 messages per day. get details on LINK

  • >> Contact Fields

Expand your CRM by customizing contact information.

Add fields such as:

  • Text Inputs
  • Dropdown Selections
  • Text Areas

Improve contact segmentation and targeting.

  • >> Ticket Settings

Streamline support with ticket workflows inside the chat.

Features Include:

  • Enable Ticketing: Activate ticket-based workflows.
  • Auto Assignment:
    • Off: Agents manually pick from “Unassigned” folder.
    • Auto: Chats are distributed evenly among agents.
  • Reassign Reopened Chats:
    Reassign reopened conversations automatically.
  • Grant Access Controls:
    Limit agents to only their assigned chats if needed.

  • >> Automation

WABA Manager provides three powerful automation modules:

  • Basic Replies: Set predefined responses based on keywords.
  • Automated Flows (Chat Flows): Build multi-step conversational flows triggered by keywords.
  • AI Reply Assistant: Smart replies powered by OpenAI’s ChatGPT with document-supported knowledge.

Automation Options: Response Sequence Priority

Customize the order for automation search and response:

  1. AI Reply Assistant
  2. Basic Replies
  3. Automated Flows

Note: If an Automated Flow is already active for a contact, the sequence will not be followed.

  • >> Chat

Communicate in real-time with customers via:

  • Text Messages
  • Images
  • Audio
  • Videos
  • Documents
  • Emojis
  • Location Sharing

Advanced Features:

  • Enable/Disable AI Assistant within a chat.
  • Add internal notes for team collaboration.
  • Send WhatsApp Templates directly from the chat interface.
  • Enable Notification Sounds for new messages.

  • >> Contacts Management

Easily add, edit, import, or export contacts.

Mandatory Fields for Bulk Import:

  • First Name (Required)
  • Last Name (Optional)
  • Phone Number (Required with country code)
  • Email (Optional)
  • Group Name (Auto-created if not existing)

Special Note:
When importing multiple groups, separate them using a | symbol (e.g., Group1 | Group2 | Group3).

Additional Features:

  • Bulk Export contacts to Excel.
  • Create and manage Contact Groups.
  • Add Custom Fields for better segmentation.

  • >> Campaign Management

Create and manage targeted WhatsApp messaging campaigns.

Personalize messages using variables and media attachments.

Scheduling Options:

  • Send Immediately
  • Schedule for a later time

Reminder: Ensure the correct time zone is set in General Settings.

Campaign Status Definitions:

  • Accepted: Message accepted by WhatsApp servers.
  • Sent: Message dispatched.
  • Delivered: Message delivered to the recipient.
  • Read: Message seen by the recipient (if read receipts are enabled).
  • Failed: Message could not be delivered.

  • >> Message Templates

Design and manage WhatsApp Business API templates.

Requirements:

  • WhatsApp account must be connected.
  • Templates must be Meta-approved.

Supported Template Formats:

  • Text (up to 1000 characters)
  • Image
  • Video
  • Document
  • Buttons:
    • Custom Buttons
    • Call-to-Action Buttons

  • >> Detailed Overview of Automation Options


Basic Replies (Canned Responses)

Automate customer responses instantly based on specific keywords.

Supported formats:

  • Text
  • Images
  • Audio Clips

Automated Flows (Chat Flows)

Build multi-step, conversational chat flows to guide customers, capture leads, or assist users interactively through WhatsApp.

AI Reply Assistant

Smart, context-aware replies generated by AI.

Setup Steps:

  1. Navigate to Automation > AI Reply Assistant
  2. Enable the Assistant and configure:
    • API Key
    • Model: (e.g., gpt-3.5-turbo-instruct)
    • Audio Replies: Enable gpt-4o-audio-preview
  3. (Optional) Define Keywords:
    • Start Keywords (Activate AI Assistant)
    • Stop Keywords (Deactivate AI Assistant)
  4. Upload Knowledge Base Documents (PDF/DOC) for more intelligent replies.

  • >> Team Management

Invite and manage team members for efficient collaboration.

Roles Available:

  • Manager: Assign chats and manage the team (no access to settings/billing).
  • Agent: Respond to chats only.

Workflow:

  • Send activation email invitations to new team member.
  • Team members register via the invite link.
  • >> Billing & Subscription

Manage your subscription plan with ease.

Highlights:

  • Plans can be upgraded/downgraded anytime (prorated billing).
  • Email reminders sent before renewal.
  • Cancel anytime by submitting a ticket or emailing support [at] wabamanager [dot] com.
  • >> Support

Encountering issues? Raise a support ticket directly from your dashboard.

Additional Options:

  • Subscribe to Premium Support for faster resolution.
  • Contact Support: support@wabamanager.com
  • Developer Tools

Integrate WABA Manager seamlessly with external systems.

Tools Provided:

  • API Key Management
  • Webhooks Configuration

Receive real-time updates through configured webhook URLs.

  • >> Organizations & Multi-Number Management

Manage multiple WhatsApp numbers or organizations under one WABA Manager account.

Features:

  • Easy switching between organizations/numbers.
  • Separate users, operations, and billing for each.
  • >> Security: Two-Factor Authentication (2FA)

Strengthen your account security by enabling Google Authenticator-based 2FA.
Navigate to “View Profile” settings to activate.

Thank you for choosing WABA Manager!
Boost your business communication, automate smarter, and scale faster with the leading WhatsApp Business API platform.

Watch WABA Manager Video Tutorials – Learn WhatsApp Business API in Minutes

Explore step-by-step video tutorials to master the WhatsApp Business API platform. Learn how to set up, automate, and run powerful campaigns with WABA Manager