Your messaging quality is evaluated based on how recipients respond to your messages over the past seven days. Factors such as user blocks, reports, and feedback influence your quality rating. Maintaining high-quality messaging helps ensure a positive customer experience and keeps your messaging limits intact.

Your quality rating is a rating based on the recent messages that your customers have received over the past 7 days. This rating is determined by the feedback from your customers, such as the reason to block your phone number and other reporting issues.

You can find the quality rating below the Phone numbers tab in your Meta WhatsApp Manager. The Quality rating column displays the quality states, including:
Green: High quality
Yellow: Medium quality
Red: Low quality

You can become eligible for more features when your business maintains a High quality rating. When the user blocks your business, they can select a block reason, including No longer needed, Didn’t sign up, Spam, Offensive messages or No reason.

If your quality rating is medium or low, you can hover over the rating in the WhatsApp Manager to view the insights into the block reasons if they're available. This can help your businesses understand the details around user block reasons, avoid continuing to send low quality templates and mitigate the risk of more customers blocking your phone number.