WABA Manager - WhatsApp Business API Services
Login
Useful Information

WhatsApp Business API Messaging Categories

When using WhatsApp Business API through WABA MANAGER by Business Mind FZE, conversations are categorized into four main types:

  • Marketing Conversations: Perfect for generating awareness, driving sales, and re-engaging customers. Examples include new product launches, targeted promotions, and cart abandonment reminders.
  • Utility Conversations: Facilitate follow-ups on user actions. Examples include order updates, delivery tracking, payment reminders, and feedback surveys.
  • Authentication Conversations: Securely authenticate users with one-time passcodes during account verification, recovery, or other integrity checks.
  • Service Conversations: Resolve customer inquiries efficiently, ensuring high levels of satisfaction and engagement.

    • Marketing, utility, and authentication conversations must be initiated with template messages, while service conversations can begin with any non-template message.

    Understanding Conversation Duration

    Each conversation type in WABA MANAGER has a specific duration:

  • Marketing, Utility, and Authentication Conversations: Last 24 hours unless a new conversation is initiated.
  • Service Conversations: Also last 24 hours unless closed by a new conversation.
  • Free-Entry Point Conversations: Remain open for 72 hours, offering extended communication opportunities.

    • Managing Multiple Conversations

    Multiple conversations can be active simultaneously between you and a customer. This typically occurs when:

  • A marketing, utility, or authentication conversation is ongoing, and a new template message of a different category is sent within 24 hours.
  • A service conversation is active, and a template message is sent within 24 hours.

    • Free Tier Conversations

    Each WhatsApp Business Account (WABA) comes with 1,000 free service conversations per month across all business phone numbers. However, marketing, utility, and authentication conversations are excluded from this free tier.

    Maximizing Messaging Limits

    Messaging limits determine the maximum number of business-initiated conversations (e.g., those triggered by sending a marketing, utility, or authentication template) that can occur within a 24-hour period.

  • Initial Limit: 250 business-initiated conversations per day.
  • Limit Increase: Possible increases include 1K, 10K, 100K, or even unlimited business-initiated conversations.

    • To increase your limit:
  • Achieve a connected status with your business phone number.
  • Maintain a high-quality rating by adhering to WhatsApp Business Messaging Policy.

    • Improving Messaging Quality

    Your messaging quality is evaluated based on how recipients respond to your messages over the past seven days. Factors such as user blocks, reports, and feedback influence your quality rating. Maintaining high-quality messaging helps ensure a positive customer experience and keeps your messaging limits intact.

    Your quality rating is a rating based on the recent messages that your customers have received over the past 7 days. This rating is determined by the feedback from your customers, such as the reason to block your phone number and other reporting issues.

    You can find the quality rating below the Phone numbers tab in your Meta WhatsApp Manager. The Quality rating column displays the quality states, including:
    Green: High quality
    Yellow: Medium quality
    Red: Low quality

    You can become eligible for more features when your business maintains a High quality rating. When the user blocks your business, they can select a block reason, including No longer needed, Didn’t sign up, Spam, Offensive messages or No reason.

    If your quality rating is medium or low, you can hover over the rating in the WhatsApp Manager to view the insights into the block reasons if they're available. This can help your businesses understand the details around user block reasons, avoid continuing to send low quality templates and mitigate the risk of more customers blocking your phone number.

    Business Phone Numbers on WhatsApp Business API

    Your WhatsApp Business Account (WABA) requires a valid business phone number that meets these criteria:

  • Must be owned by you.
  • Should have a country and area code.
  • Must be able to receive voice calls or SMS for verification.

    • Numbers currently in use with WhatsApp Messenger or WhatsApp Business App must be deleted before they can be registered with WABA MANAGER.

    Display Name Guidelines

    Your business phone number’s display name is vital as it appears in WhatsApp Manager, chat headers, chat lists, and profiles. For the display name to be visible:

  • Complete business verification.
  • Ensure the name status is approved within WhatsApp Manager.

    • If the display name is edited by a WhatsApp user, the edited version will be shown instead.

    Don't send repeated messages to the same user. Maintain health ecosystem

    *This message was not delivered to maintain health ecosystem engagement* this error you're encountering is due to a recent policy that Meta, which restricts the delivery of certain messages to ensure a healthy engagement ecosystem.

    This typically occurs when multiple marketing message templates are sent to a WhatsApp user within a 24-hour period without receiving a response. To prevent overwhelming users, Meta limits the number of marketing messages that can be sent. After two marketing message attempts without a reply, any further messages within that timeframe will fail. To avoid this, it's important to space out your messages and wait for user responses before sending additional templates.

    How to Avoid Getting Your Number Blocked or Reported as Spam

  • Get Explicit Consent (Opt-In)
    •  Before sending any messages, ensure that customers have opted in to receive communications from your business. Collect explicit consent through online forms, subscriptions, or customer interactions, and store this data securely. Avoid sending messages to users who have not granted permission, as unsolicited messages can result in blocks and reports.

  • Personalize Your Messages
    •  Tailor your communication to each recipient. Personalized greetings and content relevant to the customer’s preferences show that you value their experience and are not sending generic bulk messages. Avoid using robotic or repetitive templates that may feel impersonal, as this can increase the likelihood of being marked as spam.

  • Limit the Frequency of Messages
    •  Be mindful of how often you message your customers. Sending too many messages in a short period may irritate users and result in them blocking or reporting your number. Establish a reasonable messaging frequency that matches your customers' expectations—frequent enough to stay connected but not so frequent that it becomes disruptive.

  • Offer Value in Each Message
    •  Ensure each message provides value to the recipient, such as exclusive offers, helpful information, or relevant updates. Messages that lack purpose or seem like unnecessary promotion are more likely to be marked as spam. Provide clear calls to action (CTAs) that are aligned with your audience's needs and interests.

  • Use Professional & Respectful Language
    •  Keep the tone of your messages professional, respectful, and free from aggressive sales tactics. Pushy language or over-promoting your product may drive users to block your number. Avoid the use of all caps, excessive punctuation (e.g., !!!), or misleading claims.

  • Avoid Sending Religious or Political Content
    •  Ensure your messaging complies with WhatsApp's strict policy against sending religious or political content. This type of content can quickly result in blocks or being reported as spam. Focus on business communication that is neutral and professional, adhering to WhatsApp’s terms of use.

  • Use WhatsApp Business API Properly
    •  Make use of template messages for initial outreach (such as promotional messages, order updates, etc.), which WhatsApp officially approves. Sending non-approved templates can lead to blocks or penalties. Be aware of WhatsApp’s conversation categories (Marketing, Utility, Authentication, Service) and only send the appropriate messages according to the purpose.

  • Provide an Easy Opt-Out Option
    •  Always include an option for customers to opt out of receiving further messages. If users feel they’re being forced to continue receiving unwanted communication, they’re more likely to block or report your number. Respect opt-out requests immediately to maintain good business practices.

  • Monitor Message Quality
    •  Regularly check your WhatsApp message quality rating. WhatsApp monitors how users react to your messages (such as blocking or reporting you). If your rating drops, your account could be flagged, limited, or banned. Improve the quality of messages based on user feedback and reduce the chances of negative interactions.

  • Keep Contacts Updated & Clean
    •  Regularly clean your contact list by removing inactive numbers, duplicates, or users who haven’t engaged with your messages in a long time. Sending messages to outdated numbers or disinterested users may increase the chances of getting blocked.

  • Test Your Campaigns
    •  Before sending a large bulk campaign, test your messages with smaller batches to ensure they are well-received. This helps identify any issues with message quality or content that could cause recipients to block you.

  • Follow WhatsApp Policies
    •  Always follow WhatsApp’s Business Messaging Policies to ensure your account stays in good standing. Violating WhatsApp policies on messaging content, frequency, or conduct can lead to warnings, suspensions, or account bans. Stay informed about any updates to these policies to ensure full compliance.

    By following these best practices, you can improve the effectiveness of your campaigns and reduce the risk of your number being blocked or reported as spam. Implementing these tips will also help build trust and long-term engagement with your customers.

    WABA MANAGER PRICING

    Sign up for WABA MANAGER today and unlock the full potential of WhatsApp Business API in Dubai, UAE! Streamline your campaigns, automate messages, and engage with your audience like never
    Pricing